Sprint as a starting point for discovery.


The problem:

our products and design decisions were not being driven from an understanding of our users, or their motivations. We lacked a real discovery process and too often would jump to building features without proper validation.

There were negative effects to this. First, a growing disinterest from the team as they had no connection to the problems that the company was trying to solve. Second, features that missed the mark entirely and provided little to no value in the real world. Lastly, months of development effort lost on sub par experiences.

The solution:

More research validation, and a stronger focus on discovery before solutioning. Admitedlly I was very inspired after reading Jake Knapp’s Design Sprint handbook. The method and philosophy made sense, get the right people in the room, and solve a problem quickly before investing too much resources on the actual build.

The first step to changing the delivery process would be to bring new methods to the table. Enter design sprint.

Day one taking it all in.

Day one taking it all in.

We ran our first sprint in December of 2018 our long term goal:

Power a car buying experience for both dealers and buyers that can take place anywhere.

Our sprint questions:

What is the benefit to dealers?

Do we understand the behaviours and interactions between buyers & dealers?

That statement and those challenges are still looked at, as the product design team’s north star at Motoinsight. Even after the sprint week had concluded, this shared mission is what our team strives for.

Sprint week allowed us to dig into the car buying journey and all of the actors involved. Getting that high level view gave our team the understanding they would need to solve some critical problems for the business.


Although we uncovered many problem areas in the car buying journey, our focus was to help users communicate better with dealers and help dealers better understand the people who are buying their cars.

My team on day four… Cranking out the prototypes

My team on day four… Cranking out the prototypes

The solution that we would end up prototyping, revolved around better in app notifications and a timeline view summarizing the activity of all the buyers in the system.

Dealers often times juggle multiple people and remembering names and personal details can be difficult. Without that personal connection, the car buyers quickly lose what little trust they had when they interact with the sales person.

Make it HiFi!

Make it HiFi!


Beyond the prototypes that were produced from sprint week, the process had longer lasting effects on the team.

We have a better understanding on how to implement sprint excercises into our delivery process to help drive discovery. We now know; when it’s appropriate to use these workshops and how often we should do them.

Most importantly we have a stronger grasp of the car buying process and we understand all of the humans that are a part of that complicated journey.

My contributions to this project


Coming soon: Creating a design system for a growing company.